Strategies to bring more potential customers for your service business
We applied your strategies to achieve better rankings on Google, to develop our monthly newsletter and improve our website. The most notable result I would like to share with you is that we managed to increase visits to our web site by 400% ! “
After analyzing the site in depth, I can say that it is a simple page, directly and to the point. But what can you do to increase these visits Marisa and retain visitors pass? Take note and make changes to your website with these strategies.
First objective. Capture the visitor
Not all buy what you sell. I would say that 99% of your visitors will not buy on the first visit. In this case, Marisa should capture the visitor with its newsletter. If you notice, on the right (excellent area to offer the newsletter), Marisa gives your newsletter. He says: “Receive our articles free of charge.”
Is it effective? Not so much because they do not talk about benefits. Now, if you type something like “Lose weight, keep fit and is guided Weight Loss 10 Tips to sign up for our FREE newsletter. Guaranteed privacy and no spam”, I am 100% sure that Marisa will experience a dramatic increase in subscribers.
The guide of 10 Tips for Thinning provides Marisa, but hidden at the bottom of the page on the right. In this case, there would, but when you press someone explain the benefit of the guide to fill your data. As I here, it is very effective.
Your first and only goal is to capture visitors’ email, as through a newsletter builds confidence and sales. If you notice, all the pages of my site offers you the newsletter. I have no other purpose. I just want your email. And this strategy is what makes 57% of my visitors loyal readers of my newsletter.
Homepage
What’s for me, as a visitor, let me stay in your page? This is the question you must answer it to build the page. Marisa on the page, the goal is to position the company as one who knows his beans. However, this strategy is not as effective because the visitor is looking for information, you give through the content. Here is an example of something more effective.
Title
Lose weight, Get Fit and Stay Better Nutrition with Our FREE Articles
That’s a benefit, dear reader. The visitor knows what you’ll find on the site. There is something for them, and captures the title to continue reading. Do not forget to make the title larger than the rest of the content. Look at my homepage as an example. Marisa shares the mission and vision of the company. That would happen to a link entitled About Us. On this page I just want to see articles that incite click to capture emails.
Contents
The secret of confidence and more subscribers to your newsletter. The article introduces you as the expert and then close by asking your email. If you look at Marisa’s article offers the newsletter at the beginning of the article. I do, but the percentage is low, as the visitor does not know you and do not read.
But at the end of the article, the visitor can take a decision on the benefit we got to the article you just read. I recommend that Marisa makes an end of article which is positioned. Look at my closing. This will use the end of each article published:
On the Queen:
Diana Fontanez, “The Queen of Marketing”, helping thousands of entrepreneurs to sell their services in a simple and guaranteed with their advertising strategies and marketing services. If you’re ready to grow your business, register at no cost to your newsletter using the form below. No spam and privacy guaranteed.
Your goal is to position yourself as an expert. Achieve it gave me an article, position yourself as such and incidentally offer me the newsletter.
What about sales?
Create a guide or guides and sell them for $ 10 each. Remember that 99% of those visitors will not buy, but by offering the newsletter in the welcome page, you say: “While waiting for the next newsletter, check out these excellent reports.”
This strategy makes the 1.57% ($ 2,000 per month on average) of new readers to buy my products in the first visit. All automatic. The reader is part of the newsletter, I welcome you to a secret page, I tell you what they receive in my next newsletter, and offer my reports. Look on this page what I do.
Your goal to sell more with less time always has to follow the following order:
1. Give your e-mail
2. About Me
3. Trust me
4. Purchase
Do it in that order and you will see an inevitable rise in sales.
And that’s all, dear reader. My recommendations for Marisa, my strategies to capture 57% of visitors and achieved passively and without being present, to 1.57% of new readers to buy.