Why social networking is very good for marketing products

Referred to in many ways, including social marketing, business practices simply amplify these areas already saturated by business, entering fully into our networks of friends and acquaintances, which not only begin to operate as “replicates” of publicity but sometimes as true employees (paid or unpaid) of companies.

The result is something truly uncomfortable: your loved ones go to become a kind of “digital vendors.”

This type of marketing is based on our well-known cognitive limitations to process information, which are alleviated by various strategies including our tendency to rely on friends and close contacts to make decisions. Or, as Paul Adams, a researcher at Google, as shown in the picture below (although we do not like the idea), our decisions are being taken in the context of our closest friends and circles (which in literature is called “strong ties “or strong ties)

Face book, Google and Twitter are among the three virtual space where marketing has penetrated harder. Thus, with the global expansion of “social networking” on the Internet, the marketing geniuses have found a new vein to tap. Before when promoting products was linked to characters who appeared on TV or other media, we could always rely on friends to give us a more reliable and not motivated by commercial purposes.

Having quality information to make decisions is very important. The marketing does work sometimes can help to that end. However, to transform social relations more permanent and reliable (the stronger your ties) in yet another strategy to sell, I think that crosses the boundary. Not everything is commerce. I do not want the day when that trust in those closest to be eroded. He does not like my friend’s s as promoters of all that is sold in the world.