Something that will help you expand your services business

Perhaps you have, but without the expected results. And if you do not, it’s time to implement one. Let’s see what I mean by this typical scenario of a businessman and my suggestions.

The traditional system of employer

Promotional expenses have to attract customers to funnel into the funnel you have customers you need to get the maximum performance. How to save? Let’s see. I want to take out pen and paper so you know the cost of customer acquisition potential. Example: Ad on the radio for $ 400 a month. You attract 100 calls a month for that ad. The cost to attract them is $ 4.00 per lead.

Say you are an accountant. Of those 100 calls, 10 become customers spend an average of about $ 200. Enter $ 2,000 for an announcement of $ 400.00. But what happened to the rest of the calls? Many make the mistake of letting them go. Do not have a tracking system. Although not all of the remaining 90 will buy, this is what I would do.

The new system of The Queen of Marketing

a. The client calls
b. The prolifically and take your address and / or email
c. I send a thank you card by mail and / or electronic
d. I send you a newsletter printed and / or electronic
e. I sell guides, reports, eBooks, teleconferences, seminars, workshops or my services.

Let’s look at a possible scenario of potential revenue with its expenses using the example of what I would do.

Expenses

Radio spot: $ 400.00
Potential customers: 100
They all send a card of thanks: $ 90.00
3 Sending a print newsletter: $ 300.00

Income

Customers buy 10 to $ 200: $ 2.000
5 of the 90 potential customers buy the service they offer to $ 200 each: $ 1.000
5 of the 90 potential customers buy my book for $ 49.00: $ 245
5 buy my guide for $ 19.99: $ 99.95
Buy a teleconference 5 to $ 97: $ 485
5 buy the CD or DVD of the conference: $ 485

Expenses: 790.00
Income: $ 4314.95

In the scenario of a typical entrepreneur only sells to 10 customers, generating $ 2,000 with expenditures of $ 400. In my scenario invested an additional $ 390.00 (unless the ad on the radio) to enter $ 4314.95! What do you prefer?

Invest $ 400 every month to stay with 10 clients monthly or invest $ 790 every month to enter $ 4314.95 through the monitoring? And not to mention the recommendations of satisfied customers. Promotions to the same list that grows every month. And if you can create fully automatic system.

How to save even more!

This is my best part. Using the Internet gives you the advantage of attracting customers around the world to sell your skills in sequence while investing locally in traditional media to attract locals.

An example is the dentist. Attract local customers and sells a book on how Internet have a tooth at home. Ha! Just kidding. Do not be so serious.

Every business that sells a service can sell that knowledge through electronic or printed products. An accountant can sell a book on the Internet on how to save money. A dentist with a successful business can sell a book to other dentists (outside your local area) of how to grow a business. An insurance agent can do the same. A cooperative too. Everyone has knowledge that can be sold through books, workshops and teleconferences over the Internet.

Using a website and a newsletter ($ 40.00 per month), the practitioner reaches thousands of people through their electronic products and makes thousands of dollars pass even while sleeping.

The goal is to move away from traditional vendor and repent in knowledge. You can only serve a certain clientele in your office, but when you sell your knowledge through guides, reports, books or conference, you can serve the masses without being present.

My example

Like you, I sell services. I can choose to see a maximum of 5 clients per month to $ 2,000 per customer. But I go further and sell my knowledge, so I make a deposit liabilities even while I sleep. Over time I will not have time to go checking one by one and take my business to a 100% sale of knowledge through books, courses, teleconferences, guides, reports and so on.

The money makes up

Your money is on track. With the promotion I did last week, only 3% purchased in the first class. When I sent the second, the 5.64% purchase.

In your case, if you have the ad on the radio, 100 people called, but only 3% of purchase. Then you send them a letter with a discount coupon to try to close them. But go further and sends a third or fourth class postal mail. Building trust, position yourself as an expert and highlights of the competition, do not dare to follow their customers. You will see excellent results.