Achieve maximum results with more Customers and Free advertising

Plas large companies enjoy great advertising resources to make themselves known. We have the most invested, General Motors, with advertising expenditures of $ 2.139 billion in off-line advertising for 2006, or Vonage, which spent $ 185.7 million on the Internet at the same date. This according to the report published in March Clickz 2007.

However, our small businesses do not enjoy those resources to attract customers to our services. And even on a budget, a small business should use paid advertising, but measurable, and writing articles without advertising costs. I choose to write. According to my traffic statistics and the calls I get, the vast majority of people did know about me through my articles or because someone read an article and recommended.

This pleases me because I have zero advertising costs and the following five benefits:

1. Fame

Nothing makes you more famous than become a writer and see your name appear in newspapers, magazines and websites. The customer perception is positive because it is not the same as having an ad where you have to compete for the attention of the individual client to read an article in a newspaper.

An example is my article which appeared in July 2007 in Entrepreneur magazine in Mexico. New readers contacted me to give me the joys and express their admiration. When were congratulated by a paid advertisement?

2. Positioning as an expert

Think about the last article you read from an expert. He did not direct. All that resulted was positioned in your mind as an expert, someone to believe, thanks to a vote of confidence that gave newspaper or magazine. Now think of a paid advertisement. What is perception?

Your goal is to position yourself as an expert in front of thousands of potential customers who will see your items. The combination of vote of confidence and positioning as an expert because these readers find you. To request more information. Visit your page or pick up the phone.

3. Lower costs

Say you invest $ 2,000 in classified and then 100 people call you. What is the cost of acquiring these leads? $ 20 each! Now comes your article in a newspaper known and only one person called. How much does it cost? How much is the cost for 100 people?

I’m not against paid advertising. Is necessary. However, if you measure the return on investment, nothing compares to write articles. Also, if you published in other media, the advertising cost is reduced, money can be used to hire employees, invest in new products or services or give you a well deserved vacation.

4. More sales, less resistance

Paid advertising in the natural resistance exists the potential customer. After all, is being bombarded by the competition, do not know nor trust.

When a customer sees your ad and decides to call or visit your business, you have to pass through a funnel of confidence. Romance as when we have a tryst. You have to disrupt the barrier of distrust, and this takes time. This barrier causes you compare with other companies and a host of traditional barriers. Writing articles is different and more beneficial.

The person perceives you as an expert and tend to trust you because media published is giving you a vote of confidence. One example was when I contacted a lecturer.

The gentleman saw my article in the newspaper El Nuevo Dia visited my website and purchased my reports. Without me being present! Then I called and ended up signing a query. All this for a single article published in the most widely read newspaper in Puerto Rico. That’s the power of articles.